Coach Pete D'Arruda

President & Founding Principal
Capital Financial

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Featured Resource

The 22-Step Total Retirement Plan helps simplify retirement decisions with a structured process covering income, Social Security, taxes, healthcare, legacy planning, and long-term financial organization.

Retirement planning gets easier when complex decisions are organized into a practical sequence.

The 22-Step Total Retirement Plan is built to help people think through the major parts of retirement with more clarity and less guesswork, from creating dependable income and managing spending to preparing for healthcare costs, inflation, taxes, and legacy goals.

Rather than treating retirement like one big decision, this approach breaks it into focused checkpoints that can be reviewed, understood, and acted on over time.

With this free resource, you'll discover:

Income & Social Security
Explore strategies for coordinating Social Security, pensions, and other income sources to support monthly needs while keeping taxes and survivor planning in view.

Spending & Inflation
Build a retirement spending plan that accounts for essential expenses, lifestyle changes, inflation pressure, and scheduled refueling over time.

Healthcare & Long-Term Care
Prepare for care decisions with a framework that considers funding, triggers, elimination periods, and the operational steps families may need in a crisis.

Legacy & Tax Planning
Coordinate charitable giving, asset distribution, tax reduction, withdrawal order, and estate planning details as part of a broader written strategy.

...and much more!

Coach Pete Academy

Are you on track for the retirement you've always envisioned? Our quick and easy Retirement Readiness Quiz will help you assess your financial preparedness and uncover potential gaps.

The mission of the Parker Holland Show is to equip pre-retirees and retirees with the tools and knowledge that they need to successfully navigate through today's complex financial world.

Each week, Parker and Steve reveal the latest developments in the financial world to keep you informed of changes that may affect you personally, while sharing some common sense strategies that will help you make the most out of your retirement savings.

A picture of Coach Pete and Amanda Daughtry

About Coach Pete

Peter J. D’Arruda, MRFC®, RICP®, is former two-time President of the IARFC (International Association of Registered Financial Consultants), an Investment Advisor, fiduciary, and has been in the financial arena for over 32 years. He founded Capital Financial to help his clients “cross the street of life.“ He and his team strive to help their clients take the worry out of living in retirement. Known as “Coach Pete” to most of his clients and to the listeners of his radio show, he has developed a proprietary process that lets business owners become work optional.

He has written or co-written 18 books to date. Two of his books have reached the best-sellers list on Amazon. The most noteworthy book, Successonomics, is one that Coach Pete co-authored with Steve Forbes. But, by far, his favorite book just happens to be his most recent, “The Big Book on Retirement”.

Coach Pete also owns and operates a multi-million dollar production and broadcasting company, Broadcasting Experts, LLC and his staff produces over 80 weekly radio shows and long form video & audio podcasts heard and seen nationwide. His national show THE FINANCIAL SAFARI can be heard at FinancialSafari.com.

Pete has won 3 Emmys, 5 Quillys®,and 10 Tellys, along with multiple EXPYS®. He is proud of each award.

He is a graduate of The University of North Carolina.

Peter J. D’Arruda, MRFC®, RICP®, is a Registered Financial Consultant and Investment Advisor Representative, and is Manager and Founding Principal of Capital Financial Advisory Group, LLC in Apex, North Carolina.

Popular public speaker, nationally syndicated radio show host and accomplished author, Coach Pete, has appeared on numerous national television programs and has been featured in major national publications to discuss his personal philosophy on wealth management and applying various financial solutions.

A fiduciary with over 32 years of experience in the financial services industry, he is former 2-time President of the IARFC (International Association of Registered Financial Consultants).

Known as “Coach Pete” to most of his clients and radio show listeners, his lifetime goal is to assist his clients in achieving the levels of success they desire. He founded Capital Financial to help his clients “cross the street of life.“ He and his team strive to help their clients take the worry out of living in retirement by taking a systematic approach to lifetime income planning.

Coach Pete’s radio show, “Financial Safari” can be heard weekly on more than 50 stations nationwide. He has been a guest on CNBC, FOX Business, Bloomberg, and CBS Radio. He has been interviewed for advice on columns in The Wall Street Journal, USA Today, Smart Money, TheStreet.com, as well as others.

He has just been named to the prestigious Forbes Leadership Council and will be submitting at least six articles a year to Forbes for their readers’ print and web enjoyment.

Coach Pete has written or co-written eight books to date, and two of his books have reached the bestseller’s list on Amazon. He co-authored the best-selling book Tax Breaks of the Rich and Famous and the noteworthy SUCCESSONOMICS with Steve Forbes. Coach Pete has also written his own popular books such as Fine Print Fiasco and 7 Baby Steps to a Ridiculously Reliable Retirement Income.

Pete is a graduate of The University of North Carolina.

Kathie Lee Gifford

Watch now!

Discover How to Protect Your Retirement From Market Chaos

Most people save for decades without ever hearing the truth about how money really works in retirement. In this new on-air feature, Coach Pete shares the insights he’s spent years teaching families and professionals across the country—clear, practical strategies built to protect what you’ve worked for.

Tom Hegna Interviews Coach Pete on CNBC

Country Star Craig Morgan

OUR VALUES

At Capital Financial, partnering with a retirement advisor who embodies strong values and offers a full-service approach ensures that your financial plan is tailored to your unique needs and goals.

Founded by Peter J. D’Arruda, known as Coach Pete, Capital Financial is a fiduciary firm committed to serving your best interests with integrity and transparency. Their comprehensive services encompass investment strategies, tax planning, healthcare considerations, and legacy planning, providing a holistic approach to retirement.

To learn more about the values that drive our team, watch our video on what sets us apart.

Radio & Podcasts

Each week, Coach Pete and his team bring you insightful conversations and practical strategies designed to help you maximize your retirement savings. From Financial Safari and Rock on Retirement to The Parker Holland Show and Unfiltered Retirement with Gregg Berrian, our lineup offers valuable guidance and fresh perspectives to navigate today's financial landscape.

Catch our family of radio shows every weekend across the country on stations including Mix 101.5 WRAL, FM 106.1 WTKK, and AM 680 WPTF, or stream anytime on Apple Podcasts, Amazon Alexa, Spotify, and wherever you listen to podcasts!

ON DEMAND INFO SERIES

Capital Financial's info series are designed to offer a deeper dive into key financial topics such as retirement planning, tax strategies, and investment management. Whether you're approaching retirement or already retired, these webinars provide actionable guidance to help you secure your financial future. Hosted by seasoned experts like Coach Pete, who has over three decades of experience, these webinars cover critical areas like avoiding common financial pitfalls and making informed decisions on annuities, taxes, and estate planning.

Participating in these webinars will give you a deeper understanding of how to protect your assets, ensure long-term income, and reduce financial risks during retirement. Each session is tailored to address the evolving financial landscape, ensuring that you stay updated with the latest strategies. One of the standout features of these webinars is their accessibility, offering you the chance to learn from top financial advisors from the comfort of your home.

Don't miss this opportunity to take control of your financial future. Sign up today for one of Capital Financial’s info series and get the expert guidance you need to build a secure retirement.

In our free info series, you'll discover:

Developing Written Goals

Taxes in Retirement

Government Programs

Handling Your Mortgage

Inflation

When You Can Retire

Pension Systems

...and much more!