Is Coach Pete a fiduciary?

Yes. Coach Pete acts as a fiduciary when providing investment advisory services.

How long has Coach Pete worked in financial services?

Coach Pete has more than 30 years of experience helping clients with retirement planning and wealth management.

What topics does Coach Pete specialize in?

Coach Pete specializes in retirement income planning, investments, tax planning, and long-term financial security.

Where does Coach Pete work with clients?

Capital Financial has offices in North Carolina, South Carolina, Arizona, and Nevada, and also works with clients nationwide through virtual planning.

Coach Pete

D'ARRUDA

Founder of Capital Financial | Retirement Planning & Wealth Management Advisor

Coach Pete D'Arruda helps pre-retirees and retirees create strategies for retirement income, investments, tax planning, and long-term financial security. With more than 30 years of experience, Coach Pete is a fiduciary advisor, nationally syndicated radio host, author, and frequent contributor to major financial media outlets.

Financial Fill-Up Challenge

The Financial Fill-Up Challenge is an educational game show created by Coach Pete to make retirement planning, investing, and everyday money decisions more engaging. Contestants answer real-world financial questions covering retirement income, savings, market risk, and long-term financial security.

Our team and insights have also been featured on:

About Coach Pete

Peter J. D'Arruda, MRFC®, RICP®, is the founder of Capital Financial, a fiduciary advisor, and former two-time President of the International Association of Registered Financial Consultants (IARFC). For more than 32 years, he has helped pre-retirees, retirees, and business owners create strategies for retirement income, investments, tax planning, and long-term financial security.

Known as "Coach Pete" to clients and listeners nationwide, he founded Capital Financial with a mission to help people navigate the transition into retirement with greater confidence and clarity. He and his team are committed to helping clients make informed financial decisions and reduce uncertainty throughout retirement.

Coach Pete has written or co-written 18 books, including multiple Amazon bestsellers. One of his most recognized works, Successonomics, was co-authored with Steve Forbes. His most recent book, The Big Book on Retirement, focuses on helping individuals better understand retirement planning and financial decision-making.

In addition to his advisory work, Coach Pete owns and operates Broadcasting Experts, LLC, a multi-million-dollar production and broadcasting company. His team produces more than 80 weekly radio shows, podcasts, and financial education programs heard nationwide, including the Financial Safari.

Coach Pete has received numerous industry and media awards, including:

3 Emmy Awards

5 Quilly® Awards

10 Telly Awards

Multiple EXPY® Awards

He is a graduate of the University of North Carolina.

Peter J. D’Arruda, MRFC®, RICP®, is a Registered Financial Consultant and Investment Advisor Representative, and is Manager and Founding Principal of Capital Financial Advisory Group, LLC in Apex, North Carolina.

Popular public speaker, nationally syndicated radio show host and accomplished author, Coach Pete, has appeared on numerous national television programs and has been featured in major national publications to discuss his personal philosophy on wealth management and applying various financial solutions.

A fiduciary with over 32 years of experience in the financial services industry, he is former 2-time President of the IARFC (International Association of Registered Financial Consultants).

Known as “Coach Pete” to most of his clients and radio show listeners, his lifetime goal is to assist his clients in achieving the levels of success they desire. He founded Capital Financial to help his clients “cross the street of life.“ He and his team strive to help their clients take the worry out of living in retirement by taking a systematic approach to lifetime income planning.

Coach Pete’s radio show, “Financial Safari” can be heard weekly on more than 50 stations nationwide. He has been a guest on CNBC, FOX Business, Bloomberg, and CBS Radio. He has been interviewed for advice on columns in The Wall Street Journal, USA Today, Smart Money, TheStreet.com, as well as others.

He has just been named to the prestigious Forbes Leadership Council and will be submitting at least six articles a year to Forbes for their readers’ print and web enjoyment.

Coach Pete has written or co-written eight books to date, and two of his books have reached the bestseller’s list on Amazon. He co-authored the best-selling book Tax Breaks of the Rich and Famous and the noteworthy SUCCESSONOMICS with Steve Forbes. Coach Pete has also written his own popular books such as Fine Print Fiasco and 7 Baby Steps to a Ridiculously Reliable Retirement Income.

Pete is a graduate of The University of North Carolina.

Coach Pete Academy

Coach Pete Academy provides educational resources designed to help individuals and families better understand retirement planning, retirement income, investments, tax strategies, and long-term financial security.

Start with the Retirement Readiness Quiz to evaluate your current financial situation, identify potential gaps, and explore opportunities to strengthen your retirement plan.

The mission of the Parker Holland Show is to equip pre-retirees and retirees with the tools and knowledge that they need to successfully navigate through today's complex financial world.

Each week, Parker and Steve reveal the latest developments in the financial world to keep you informed of changes that may affect you personally, while sharing some common sense strategies that will help you make the most out of your retirement savings.

A picture of Coach Pete and Amanda Daughtry

DownloadFree eBook

Free Retirement Planning Guide

The 22-Step Total Retirement Plan is a retirement planning guide designed to help pre-retirees and retirees make informed decisions about retirement income, Social Security, taxes, healthcare, legacy planning, and long-term financial security.

Retirement planning often involves decisions about income, investments, Social Security, taxes, healthcare costs, and estate planning. This guide organizes those topics into a clear, step-by-step framework designed to help simplify the retirement planning process.

The 22-Step Total Retirement Plan helps individuals and couples create a more structured approach to retirement by addressing key financial decisions before and during retirement.

Rather than treating retirement as a single event, this resource breaks retirement planning into practical checkpoints that can be reviewed, understood, and adjusted over time.

Topics Covered in This Free Resource:

Income & Social Security
Learn strategies for coordinating Social Security benefits, pensions, retirement accounts, and other income sources to support your retirement goals while considering taxes and long-term planning needs.

Spending & Inflation
Create a retirement spending strategy that accounts for essential expenses, lifestyle goals, inflation, and changing financial needs over time.

Healthcare & Long-Term Care
Understand healthcare costs, Medicare considerations, long-term care planning, and funding strategies that may impact retirement.

Legacy & Tax Planning
Explore tax-efficient retirement strategies, withdrawal planning, charitable giving, estate planning considerations, and ways to help preserve wealth for future generations.

...and much more!

Watch now!
Featured Retirement Planning Interview

Protecting Your Retirement From Market Volatility

Coach Pete shares insights on retirement planning, retirement income, investment strategies, and navigating market volatility. Learn practical approaches designed to help individuals and families make more informed financial decisions before and during retirement.

Tom Hegna Interviews Coach Pete on CNBC

Kathie Lee Gifford

OUR VALUES

At Capital Financial, we believe financial planning should be built on trust, transparency, and personalized guidance. Our goal is to help individuals and families make informed decisions about retirement planning, investments, taxes, and long-term financial security.

As a fiduciary firm, we are committed to putting our clients' interests first. We take a comprehensive approach to financial planning by helping clients navigate retirement income strategies, investment management, tax planning, healthcare considerations, and legacy planning.

Watch the video to learn more about the values that guide our team and our approach to helping clients prepare for retirement.

NOW STREAMING

Through the Years

Through the Years is a music and storytelling series created by Coach Pete that explores the songs, cultural moments, and memories that have shaped generations. Each episode highlights music from different eras while sharing the stories and experiences that connect people across time.

Available on major streaming platforms, the series gives listeners an easy way to revisit familiar favorites, discover songs from other eras, and enjoy Coach Pete’s perspective on the music that shaped American culture.

Country Star Craig Morgan

Radio & Podcasts

Coach Pete and his team host radio shows and podcasts focused on retirement planning, retirement income, investments, Social Security, tax planning, and financial decision-making.

Through programs including Financial Safari, Rock on Retirement, The Parker Holland Show, and Unfiltered Retirement, listeners gain practical insights designed to help them prepare for and navigate retirement with greater confidence.

Listen on local radio stations or stream episodes on Apple Podcasts, Spotify, Amazon Alexa, and other major podcast platforms.

On-Demand Retirement Education

Capital Financial's on-demand education series covers key retirement planning topics, including retirement income, tax planning, investment management, estate planning, inflation, Social Security, and retirement readiness.

Designed for pre-retirees and retirees, these educational sessions provide practical strategies to help individuals and families make informed financial decisions and prepare for retirement with greater confidence.

In this free retirement education series, you'll learn about:

Retirement Income Planning

Taxes in Retirement

Social Security & Government Benefits

Inflation & Market Volatility

Estate Planning

Pension Planning

Retirement Readiness

Financial Goal Setting

WATCH NOW

FOX Business News

CNBC Power Lunch

Successonomics

Simple Philosophy

Diversification: Planning Matters

WPTF Radio Interview

Financial Tales: Arthur & Marcus

Financial Tales: Arthur & Marcus is an educational story that explores the real-world challenges many retirees face, including market volatility, inflation, retirement income planning, and long-term financial security.

Through the experiences of two lifelong friends, the story highlights how different financial decisions can shape retirement outcomes and why planning for reliable income is an important part of a retirement strategy.

Watch the story to learn more about retirement income planning and the factors that can impact financial confidence in retirement.

Books

Coach Pete D'Arruda is the author and co-author of multiple books covering retirement planning, retirement income, financial security, investing, and wealth-building strategies. Explore educational resources designed to help individuals and families make more informed financial decisions before and during retirement.